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lululemon athletica remains on track with its five-year plan of doubling revenue and more than doubling earnings as it continues to execute against long-term growth strategies ranging from product innovation, expanding international footprint, building a $1 billion men’s category, and connecting its global collective to its digital ecosystem. It's all about brand High-end athletic apparel is mostly a marketing game - and it's one that. The first-ever Lululemon shoe, targeted at women, will set Lululemon directly into competing against industry giants like Nike and adidas - both of which sell billions of dollars of footwear every year. This week apparel brand Lululemon announced a big move: it's getting into the shoe game. She has set world records, run on every continent on Earth, and raised more than $1.3 million for charity. Endurance athlete, social impact entrepreneur, keynote speaker, and lululemon Ambassador Samantha Gash went from rookie runner to trailblazer, turning marathons into an “ultra mindset” for life.Its direct-to-consumer business increased 55% to $545.1 million.
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X2 For its most recent quarter, Lululemon reported a 88% rise in net revenue to $1.2 billion.